July 31, 2008
RECOGNIZE! Launches The Portrait Happy Hour!
Past February 2008, The Smithsonian National Portrait Gallery recognized hip hop as an influential culture in the society and organized the exhibit called RECOGNIZE!, a display of Hip Hop and Contemporary Portraiture that included colorful graffiti murals lining all of the gallery hallways.
In early instance some critics said this exhibit was only an attempt to take young people to the museum providing the audience with an insight into the hip hop cultural movement in America putting together the work of David Sheinbaum and graffiti artists Dave Hupp and Tim Conlon.
Nonetheless, RECOGNIZE! collected different media and artwork such as the portrait of Ice T as Napoleon, work by Kehinde Wiley in which Ice T is wearing a robe like the French emperor in the painting by Jean Auguste Dominique Ingres, but wearing a baseball cap instead of a crown.
The fact is that RECOGNIZE! is still on and the exhibit now features a “Hip-Hop Happy Hour” at 5 pm that is broadcast live by 93.9 WKYS-FM, although the airplay is from 2 pm to 6, plus the presentation of “New York Is Now” by DJ Spooky (Paul D. Miller) in the Nan Tucker McEvoy Auditorium at 7 pm.
The Smithsonian’s National Portrait Gallery is located in Eighth and F Streets in NW, D.C., admission is free and the gallery’s mission is spread the story of America through the people who have shaped American culture.
Now the question is, simply marketing strategy or true awareness in hip-hop?

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