Ludacris, the First Hip-Hop Act Signing a Deal with AT&T
This month Grammy-award winner rapper and actor Ludacris landed a multi-million dollar contract with AT&T to promote phone services offered by this giant communications company. The advertising campaign will take Luda’s image to both online adverts and TV commercials in which he will play the role of a guy who is missing important calls because he is not enjoying AT&T phone service.
For Ludacris the making of this commercial was plenty of fun and said, “If you like the AT&T commercials you’ve seen then you’ll love this one,” commercial that will be aired starting this August.
In the mean time, Ludacris is working on a concept album, “Theater and Mind” to be released on September 2008. Luda’s previous Grammy Award winning sixth album, “Release Therapy,” was released on September 26, 2006 so there is a great expectation floating in the air.
“Theater and Mind” has already a confirmed track, “Let’s Stay Together” produced by DJ Paul for Luda’s recording label Def Jam. Ludacris declared on a recent interview that he has been closely collaborating with Good Charlotte, a Maryland rock band who is best know for supporting PETA’s animal rights campaigns.
Ludacris has also revealed that he would truly like to work with Eminem, one of the highest-selling rappers of all time, so stay tuned because after signing AT&T’S millionaire deal, Luda’s dream is closer to come true sometime soon.
As of now, Luda’s recent works include a featured participation In New Lloyd’s Video and his memorable appearance on BET’s Black Carpet Tonight show past March.